Restaurant Coaching with Chef Tony Marciante

The Operator's Reality

If any of this sounds like your week, we should talk.

Sales are down 15-30% from last year and you can't pinpoint why
Food cost has crept past 35% and you've stopped looking
You work 70 hours a week and the place still wobbles on your day off
Reviews are stuck at 4.1 and the "loved it" themes don't match what you serve
Staff turnover is killing your training budget
You know something's broken — just not which fix moves the needle

You don't need another consultant who's never plated a Saturday night. You need someone who's been in your shoes — and is still in them.

Who You're Working With

I'm Tony Marciante. 37 years in hospitality. Still operating daily.

Chef-owner of Chef Tony's Fresh Seafood (Rockville, MD) — 19 years running
Co-owner of Hemi Pizza
Built and ships 6 restaurant-tech products I use in my own kitchens
Born in Italy
Survived every industry shift from the 80s through the pandemic — and out the other side

I don't consult from a book. I cook, run P&L, lose money on dogs, raise prices when the market lets me, hire and fire, replate menus, and answer Yelp reviews — the same week I'm coaching you to do it.

Two Ways We Work Together

Pick the right level of help.

Tier 1 · Entry

Restaurant Audit + Action Plan

$1,500

4 weeks · One-and-done

For owners who suspect something's broken but aren't ready for months of coaching.

What's included

90-min discovery call (you walk me through the operation)
4-hour on-site visit (I walk your floor, kitchen, FOH & BOH)
15-20 page operational audit — financial diagnostics, menu engineering, service flow, marketing, prioritized 90-day fix list
60-min action plan call — walkthrough + sequence

You leave with: a written, prioritized turnaround plan you can run yourself.

Upgrade later? Your $1,500 credits toward Tier 2 if you move up within 30 days.

Start with the Audit →

Most Chosen

Tier 2 · Flagship

90-Day Restaurant Turnaround

$5,000

90 days · Partner-level engagement

For owners who know what's broken and want a partner driving the fixes.

Everything in Tier 1, plus

12 weekly 1-hour coaching calls
2 additional on-site visits (mid-program + close)
Weekly written check-in — "here's what to do this week"
Slack/text access M-F for tactical questions
Final turnaround report — what we did, what changed, what's next

You walk away with: measurable improvements — food cost down, labor down, average check up, review velocity up — and an operation that doesn't crash when you take a day off.

Book the Turnaround Call →

How We Get From Hurting to Fixed

Four steps. No mystery.

Free · 5 min

Run the AI Audit

Tell me your restaurant name. The system pulls your Google Business Profile and surfaces what's visible from the outside.

Free · 30 min

Discovery Call

We talk through what's hurting, what you've tried, and whether we're a fit. If I can't help, I'll tell you who can.

$1,500 or $5,000

Pick Your Tier

Plan only, or partner-level? You decide based on how hands-on you want me.

4 weeks or 90 days

We Work

Specific. Measurable. No-bullshit operator help — until your numbers move.

Questions I Get Every Week

The honest answers.

Will this work for my concept?

If it sells food and has a P&L, yes. I've worked with fine dining, fast-casual, food trucks, ghost kitchens, pizza joints. The operational principles don't care about your cuisine.

What if my restaurant is too far gone?

Honest answer: sometimes it is. I'll tell you on the discovery call. If I can't help, I won't take your money — I'll tell you what to do instead (sell clean, restructure, close).

How is this different from a regular consultant?

Consultants come with frameworks. I come with two functioning restaurants and 37 years of being wrong before I was right. I've made every mistake on your menu — I want to save you the decade.

What if I can't afford $5,000?

Start with Tier 1 at $1,500. If it works, you'll know — and $1,500 credits toward Tier 2 if you upgrade within 30 days. The free AI audit is the lowest-risk way to see if we click.

How quickly can we start?

Discovery calls are usually within 5-7 days of booking. Tier 1 engagements start the week after that call. Tier 2 engagements start as soon as I can get to your restaurant for the on-site visit.

Do you only work with restaurants in the DC / Maryland area?

I'm based in Rockville, MD. Tier 1 on-site visit is included in price for the DC / MD / VA metro. For locations outside that radius, we cover travel cost separately or run the visit virtually if you prefer.

Why should I trust you over Google search results?

You shouldn't, yet. Book the free discovery call. That's how you find out. 30 minutes. No pitch.

Two ways to work with someone still operating daily.